And pampered. This figure that is responsible for maintaining the relationship between them and the company. A client feels cared for and special when they receive personalized treatment through exclusive resources and unique offers. This connection can go further, inviting them to regular meetings and making them become business partners. How is an account manager and a key account manager different ? An account manager is responsible for managing and controlling the company's customer accounts. But when it comes to outstanding accounts, either due to billing volume or because they have a strategic position for the brand, the figure of the key account manager will be in charge.
However, the company cannot make the mistake of neglecting smaller customers because they also generate income for the company. You must e commerce photo editing combine it with the effort that large accounts entail by requiring a greater design of strategies that strengthen their relationships and build long-term loyalty. This nuance of the long term is what differentiates the position of the key account manager from that of the seller who seeks immediate purchase and short-term response. Inesem business school marketing and customer loyalty course more information what are the functions of the key account manager? The main role of a key account manager is to manage the most valuable clients.
The kam will act as a researcher , constantly analyzing the market to detect the opportunities that the company has to anticipate its competitors and achieve a better positioning. This improves the image of the company and the relationship with customers. This analysis of the market will also be used to prepare reports and strategies that the company's management will take into account when making decisions. A kam